Ayala Land to invest close to P90B for South Coast City

Property giant Ayala Land announced it will be spending close to P90 billion for its new development at the South Road Properties in Cebu City. South Coast City is a 26-hectare waterside development poised to be the new home of prime entertainment and commercial concepts in Cebu. Developed by a consortium of SM Prime Holdings, Ayala Land, Inc., and Cebu Holdings, Inc., South Coast City aims to contribute to Cebu’s economic recovery efforts by further enhancing the region’s offerings and generating significant employment and investments.

Located within the South Road Properties, the mixed-use estate will feature a commercial center (also known as District Square), a 1.1-hectare park, an Arena, a convention center, and other recreational facilities which cater to different age groups and varied interests. The estate stands only 50 m away from SM Seaside City Cebu Mall; 2 km from the Cebu South Bus Terminal; 4 km from the Cebu City Seaport; and just 11 km from Mactan Cebu International Airport. Strategically positioned to link North and South Cebu with Mactan, it is highly accessible through major highways including the Cebu South Coastal Road and the upcoming Cebu-Cordova Link Expressway or CCLEX (3rd Mactan Bridge). It’s also in proximity to other landmarks such as the SM Seaside City Cebu, Cebu Ocean Park, UP Cebu SRP Campus, Alta Vista Golf Course, and other residential and retail developments. “With this blank slate, we can create something Cebu has not seen before: a best of both world’s scenario. A contemporary development with the latest urban innovations with seaside views, and Cebu’s beaches just a short drive away,” Dy added. South Coast City will have urban innovations that are new and refreshing to the Cebu landscape. As with other Ayala Land estates, its design will integrate sustainable features such as an inclusive pedestrian and bike experience, convenient access points and transit options, dynamic wide open spaces and a 1.1-hectare park. This tree-covered oasis is complemented a wide array of shopping and dining concepts and covered walkways with scenic views and features. Within South Coast City is District Square, the only waterside commercial lot offering in Cebu. District Square presents a one-of-a-kind opportunity for business growth among investors, corporations, and entrepreneurs. It covers 2.7 hectares with 11 commercial lots for sale, all ranging from 1,777 to 2,601 sqm. A 4,000 sqm park lane pedestrian system will connect the main areas of the commercial center, thus promising convenient foot travel among professionals even during the busiest days. This will amplify the unique Cebu metropolitan coastal experience – a premier integrated estate, in a waterside setting. South Coast City will also be the venue for Cebu’s first-ever Arena, which will soon open as a place of convergence for many of the region’s highly celebrated events. As the country continues to adapt to the new normal standards, the Arena is being constructed as the future go-to destination for safe recreation and events. “Today our focus is set on a V-shaped recovery for our business and economy. We believe that our vision of ‘enhancing land and enriching lives for more people’ is now relevant more than ever, as we continue to build spaces that not only raise the quality of life for many, but also generate livelihood and employment for a great number of Filipinos,” Ayala Land president and CEO, Bobby Dy said. “As one of the country’s fastest developing hubs, we believe this development will not only put a spotlight on Cebu as a destination of future growth – but will likewise elevate experiences and opportunities for Cebuanos and visitors alike,” he added. The land development construction of South Coast City is underway and scheduled for completion in May 2022. Meanwhile, the block development construction of District Square is already more than halfway through and is targeted to be completed by June 2022. For more information and sales inquiries, contact For Cebu-based inquiries contact

SOUTH COAST CITY - SM-AYALA SRP DEVELOPMENT – The 26-hectare waterside development will be home to prime entertainment and commercial concepts and will be complemented by other mixed-uses to serve diverse market needs.

CENTRAL PARK – A refreshing lifestyle is supported at South Coast City’s central park, which links the entire park system of the estate and is just a few steps away from the estates’ commercial center, District Square.

DISTRICT SQUARE – Cebu’s prime commercial waterside offering of Ayala Land fronting Cebu Strait. This 11-lot commercial development will be a progressive district, defined by world-class commercial and mixed-use concepts.